In 2019 more than half of the world’s population uses the internet (53%).
That is an incredibly large audience. Depending on your point of view, this is the size of your target audience, your viewership, listenership, customer demographic or target fan base.
What is the problem? You share this space with many other people in your field. The key is getting seen first.
How can you muscle your way past your rivals and into the first page of Google rankings?
Check out how to get on the first page of google in 10 tips
1 – Get the Basics Right
We know the logic. Rather than indexing every single word on the internet, Google works by prioritizing its indexing of certain sections of text. If we play by these rules, we get a higher ranking.
Catchy titles and relevant meta descriptions do increase click-through rate. Including keywords in your URL helps Google to find your page more efficiently.
Google cannot easily index and appreciate images. However, appropriate alt-text will enable it to instantly find and recommend it. Basic but essential timeless SEO tips.
2 – Long-Tail Keywords
While keywords are crucial to the placement of your site in a search engine. The problem is that we all know this.
The most effective keywords now are long-tail keywords. These are keywords that are specific to your product and service. They use multiple words which specifies your search much more than a single word.
This means that if a person is looking for your product, others offering similar products or not using long-tail keywords will be cut out.
Further, long-tail keywords are more successful because customers looking for these keywords have specifically in mind what they want. This often indicates that they are looking to purchase that item.
3 – Think Topic Not Item
You have probably noticed that the first search results on a Google search page are generally not a single item. They are a topic.
If you are looking for, for example, stock photography, the first sites that show will likely not be a single provider, but a review site of the best stock image providers. This means that Google has read your intent to find providers and given you reviews.
Likely this site is not a particularly famous company; however, it knows its audience and is carrying a host of keywords for each review it is hosting. By doing this it is bringing in the traffic.
The lesson to draw from this is, rather than focusing on keywords, focus on the intent of the person who will search. Rather than focusing solely on your product, focus on their goal and you can get higher rankings than you may expect.
4 – Write More Blog Posts
Market leaders are aware that a couple of articles per month will not add sufficiente value to a site. The number of posts that successful market leaders post each month is over 16. These are not simply 500-word formality articles. They are good quality 2000+ word articles.
They have images, engaging structure, and suitable call-to-actions. They also maximize on what is known as linger-time, where Google gives value to your site by reading how long your readers remain on the site.
5 – Get reviewed
Your product is likely very valuable, however likely it is not entirely unique. You are all too aware of competitors with similar products. Turn this to your advantage.
You are probably very familiar with sites which aggregate and rate similar products e.g. “The top 10 web-hosting providers”. Reach out to these sites and benefit from this free advertising.
By selling your product well to review sites, you stand to gain from the mass audience that will visit their site.
6 – Write for Humans
What does Google’s search algorithm particularly despise? Key-word stuffing. You have defined your keywords including your long-tail keywords. You are ready to use them.
If you choose to use too many in a single article, Google will spot this, and it will seriously negatively affect your overall value.
The solution? Not more keywords. More articles and blog posts carrying your keyword. Regular articles with an appropriate, and by appropriate we mean no more than 2-3, keywords usages raise your value in the Google search algorithm.
7 – Optimize for Mobile
Gone are the days when the most popular device for accessing the web was a desktop computer. Websites must be optimized to be attractive and functional on devices of all sizes. In 2019 this is often referred to as mobile-first optimization.
If you have an older site that has served you well but is not optimized for mobile, it is time to either optimize your current site or to migrate to a site that looks good on all types of devices
8 – Learn to Use Google My Business Listings
Want to stand out as a business that provides a service? Enlist your website in Google My Business. Google maps and search use My Business to provide localized results to searchers.
It will require you to monitor that your listing is accurate and verified, however, this can boost the value of your site easily – and best of all, for free.
9 – Optimize Your Hosting
Nobody likes a slow loading page. With the speed of internet available in most places today, slow loading pages are more noticeable by both Google and human searchers than ever before.
Slow page loading is discouraging to visitors. It lowers your conversion rate as customers will be reticent to endure other long page loads. It also raises your bounce rate. Visitors who visit one page and then bounce to another site contribute to your bounce rate. This lowers your value in Googles eyes.
Ensure efficient page loading by working with a quality hosting provider.
10 – Monitor Your Inbound Links
Does your business already have inbound links? How can you tell if they will raise or lower your SEO value? Inbound links that have the appearance of having been purchased will damage your value. Accounting for your inbound links is a smart way to ensure that they are not dragging you down even accidentally.
The most efficient way to do this? Google Webmaster Tools can help Sign up and Google will report back to you if your inbound links are suspect or are likely to be penalized.
How to Get on the First Page of Google and Much More
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